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Nanjing Poly Theater creates "cultural living room" for the city

新华日报 时间: 2016-09-28 浏览量: 1199 【字号: Source: Xinhua DailyTime : 2016-09-28 Views: 1199 [Font size: Large, Medium and Small ]

Elegant art enters the campus

Original Shakespeare's Globe Theatre "The Merchant of Venice"

Ice Ballet "Swan Lake"

Broadway's original musical "Sound of Music"

One of the top ten orchestras in the world-Czech Philharmonic Orchestra 120th Anniversary Celebration Symphony Concert

Poly Grand Theater settled in Nanjing for two years, introduced nearly 220 classic performances from all over the world, held more than 150 various arts public welfare activities, and nearly 510,000 people entered the theater. Adhering to the concept of "noble and noble, culture benefiting the people", Poly created a "cultural living room" for Nanjing, satisfying all the imagination of art space, and creating a "spiritual home" for the citizens. Let ordinary people stay at home, enjoy world classics at their doorsteps, and have close contact with elegant art. In the past two years, ordinary people have become accustomed to "watching dramas and going to Poly", where a cultural landmark has risen.

The season is brilliant

Artistic influence "from the doll"

In Nanjing, Poly Theater has always adhered to the concept of "noble and not expensive, culture benefits the people", adhered to high quality and low fares, and brought many first-class performance groups at home and abroad to Nanjing citizens. Among them, many performances are first come to Ning. In August last year, the original Broadway musical "Voice of Music" was performed in eight consecutive performances at the Nanjing Poly Theater. The venue was full, which was a major cultural event in Nanjing and even Jiangsu. In the same year, Poly introduced the ice ballet project for Nanjing for the first time.

In Nanjing, Nanjing Poly Theater is more than just a theater. In the past two years, Nanjing Poly Theater has launched five performance seasons: “Open the Door of Art”, “New Year Performance Season”, “Drama and Dance Performance Season”, “Citizen Concert” and “Music and Dance Golden Autumn Performance Season”, offering a cultural feast for the citizens of Nanjing. . Famous celebrities stepped on the stage of Nanjing Poly Theater, Richard Clayderman, Vitas, Yang Liping, Li Yundi, Wei Song, Sheng China, Lu Siqing, Ju Ping, Parhati, Chen Peisi, Yang Lixin, Yin Tao, Mao Weitao, Wang Rongrong, National Ice Ballet Theatre in St. Petersburg, Russia, Brahms Symphony Orchestra, Royal Liverpool Philharmonic Orchestra, National Theatre, Chinese Opera and Dance Theatre ... Their wonderful performances left a deep impression on the audience in Nanjing impression.

It is worth mentioning that Nanjing Poly Theater adheres to the art influence of "grabbing from dolls", and has launched the children's art "opening the door to the arts" performance season in the summer vacation for two consecutive years, mainly based on the most popular parent-child children's dramas. The fare for the show is discounted, and the highest is 100 yuan. As long as you spend a meal to eat fast food, you can see classic performances. After the performance, you can also taste Baxi ice cream for free, so that children can learn during entertainment. Audience Mr. Wang Yimin commented, "Such a good performance and such a favorable price can only be enjoyed in Nanjing Poly Theater." Opening the door to art has become the most influential summer cultural event in Nanjing.

Art for everyone

Charity benefits people close to elegance

In the past two years, Poly has launched three series of art popularization activities for public welfare: the Poly Art Lecture Hall, the Poly Volunteer Service Team, and the Elegant Art on Campus.

In Nanjing, Poly is more than just performing. It is also committed to the popularization of art. Poly Art Lecture Hall has held nearly 40 issues, and famous artists such as Li Yundi, Dai Yuqiang, Huang Doudou have appeared on stage. Among them, He Zhanhao, the 83-year-old musician who created China's first violin concerto "Liang Zhu", was particularly moved by the audience to explain the creative experience of "Liang Zhu". In his opinion, high-grade art not only needs to be popularized, but also needs to be improved, and everyone's aesthetic taste and art appreciation level should be further improved. Elegant art needs to be popularized among the people and at the lowest levels of society.

Civilization etiquette focuses on guidance

Supporting services highlight the characteristics of Huimin

In Nanjing, the Poly Theater has been performing classic performances, quietly and subtly improving the cultural character of the city. First of all, there are many performances. On average, there will be one show in two or three days. The performance of each classic is a successful cultural popularization. Since its opening, in addition to holding various performances, Nanjing Poly Theater has actively guided the public to master basic theater etiquette and cultivated civilized etiquette. Initially, some citizens said they did not understand. Nowadays, audiences watching the show will consciously store large packages and food and beverages. The Nanjing Poly Theater has subtly changed the drama-watching habits of the citizens of Nanjing, making the theater a hall for citizens to enjoy art. This year, Poly's "refined art enters the campus" public welfare activity has entered 22 kindergartens in Nanjing, allowing children to master the etiquette of watching drama in laughter. In addition, Nanjing Poly Theater actively promotes the improvement of surrounding supporting facilities, so that everyone can feel the quality and service of the theater. In the past, when there was a performance in Nanjing, the audience always used to give tickets. Now with the introduction of more and more repertoires, under the influence of art, people have begun to feel the beauty of classics and are willing to buy tickets actively. Poly's intentional cultivation of the cultural consumption habits of Nanjing citizens promotes the improvement of Nanjing's cultural and artistic literacy.

2nd Anniversary Performance Season

Masterpieces and Dramas

When the second anniversary came, Poly did not focus more on the celebration, but thought about how to bring more and better performances to the public. The second anniversary performance season is another high-level cultural feast. The performance season lasted for 5 months, and was divided into four units: "Lessons and Dances Golden Autumn Series", "Quality Chinese Opera Performances", "Drama Performances Series" and "Funny Music Season", including nearly 70 high-level Chinese and foreign performances. The symphony concert of the 120th anniversary of the Czech Philharmonic Orchestra performed on October 29 is a classic. The Czech Philharmonic Orchestra is one of the top ten symphony orchestras in the world. This time, Lai Ning will be led by the orchestra's artistic director, Belolavik, to bring wonderful performances to the audience in Nanjing. The "drama show series" can be described as a gathering of Chinese and foreign classics. On September 28, the original drama "The Merchant of Venice" was staged by Shakespeare Globe Theatre in the United Kingdom. From November 29th to 30th, the dance drama "Peacock" starring Yang Liping will perform two consecutive performances.

Xia Yilan, who has been a performance brokerage business in the Yangtze River Delta region for a long time, has had a profound experience of the changes in the Nanjing performance market after Poly entered Nanjing. Watching plays and going into the theater to see the classic cultural consumption habits. From this point we can see that Poly is a company with cultural responsibility and a cultural enterprise with social responsibility. "

Next year, a preview of the performance plan of the Poly Theater is available. In addition to launching a performance of the Drama Festival and inviting world-renowned drama teams to come to Ningxia, it also plans to invite classic performances such as the Vienna Philharmonic Orchestra, the French Radio Philharmonic Symphony Concert, and the Broadway musical "Bodyguard" to let Nanjing citizens at home You can get in touch with the world classics at the door.

Optimistic about the show, to Poly, not only a slogan, but also a city's cultural declaration.

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